EME 2040: Spring Term 2002
On-Line Quizzes

Test Timer

In order to forward you YOUR test results please enter YOUR name & email address below:

Enter First Name followed by a space then your Last Name here:

Enter E-mail Address here:

Chapter Five Visual Principles

Chapter 5 Test Masters:

Samantha (foggfamily1@msn.com)

Dawn Marie (blondiee_marie@yahoo.com)

John Taylor (jtaylor@hccbrandon.net) [Template Author]

Marcelle Bessman (mbessma@ju.edu) [Template Consultant]

Multiple Choice [One Answer Only]

Question 1

A way to develop visual literacy is to:

a) Encourage activities that involve reading and writting.
b) Encourage students to engage in verbal communications.
c) Play simple memory games.
d) Encourage children to put age appropriate puzzles together.

Question 2

When choosing verbal elements for a visual aide:

a) Use a light background color with a light color for lettering.
b) Space all of your letters by what appears even to the eye.
c) Use lettering styles and sizes that are different from the message as to call attention to them.
d) None of the above

Question 3

When developing the style concept for a visual aide:

a) Choose a style that accommodates the needs of the viewer.
b) Use a style that draws upon the viewer's emotions.
c) Do not worry about the consistent of letters and pictures.
d) There is no concept of style in a visual aide.

Question 4

Choose the correct sentence.

a) Red and Orange are cool colors.
b) Blue, green and violet are warm colors.
c) Visual aides should have colors that are based on the emotional response that is being sought.
d) You should use brighter colors for pieces of information that are not as important.

Question 5

Cultural backgrounds can affect visual images because:

a) All ethnic backgrounds read an image the same way.
b) You must ensure equal amounts of elements from each viewer's background.
c) Cultural groups may perceive materials in different ways due to lack of previous knowledge.
d) None of the above.

Question 6

Lettering for a bulletin board in a room thirty feet long should be at least

a) 1 1/2"
b) 3"
c) 2 1/2"
d) 5"

Question 7

Generally speaking, children below age 12 tend to:

a) Look at the light areas in a picture first.
b) Interpret visuals in sections rather than as wholes.
c) Start scanning a picture from the center.
d) Look at bright colors first.

Question 8

Establishing visual relationships among elements by placing their edges along the same imaginary horizontal or vertical line.

a) Rule of thirds.
b)Alignment
c) Story boarding
d)Directional

Question 9

Establishing two fundamental factors a designer should manipulate in visual design are:

a) Color and balance
b) Lettering and spacing
c)Visual elements and verbal elements
d)Shape of visual and style of visual
e) Pattern of visual and alignment.

Question 10

Alignment of the primary elements in a visual helps the viewer to

a) Feel like a participant in the viewing experience.
b) Appreciate the aesthetic attractiveness of the display.
c) Feel well orientated to the display.
d) Expend less effort making sense of the display.

Question 11

Iconic visuals play a special role in learning because they

a) Can replace printed messages for greater efficiency.
b) Serve as a more easily remembered link to the idea being taught.
c) Make textbooks more attractive, thus holding the interest of reluctant learners.
d)Communicate abstract ideas more precisely than words for most people.

Question 12

An, example of an Analogic visual would be:

a) A photograph of a truck to illustrate the concept of large.
b) A line graph portraying the quantity of goods transported by trucks.
c)A diagram representing blood cells as trucks.
d)A chart showing the various classifications of trucks.

Question 13

When viewers scan a display their eye movement is directed by

a) the underlying pattern.
b) Arrows, bullets, and other highlighting devices.
c) Colored elements.
d) All of the above.

Question 14

In a series of visuals such as a slide set, consistency refers to

a) Placing verbal elements close to their visual representations.
b) Placing the same type of information in the same location.
c) Using different colors on each slide to highlight key information.
d)All of the above.

Question 15

Visual literacy refers to

a) decoding
b) encoding
c) Both
d) neither

True/False analysis